I didn’t start smoking weed until I was in my early 20’s but my love affair with cannabis culture didn’t start until I visited Amsterdam, the weed heads Mecca.
I first visited Holland on a trip with my good friends and fellow artist Rah Crawford as he was preparing for a show with Apart Media in the heart of Downtown Amsterdam. If you visited Holland you know that the trip that I had wasn’t the one I expected.
I expected wild parties, orgies, drugs, and every other sin I could squeeze into the 3 weeks that we had scheduled for our adventure. Now, I got all of that and then some but after I had my fill of ambrosia, which really you only need a week for. I had two weeks just to ingest the city, the art, the design, the people, and the countryside. I absolutely fell in love.
I found a place where the most valuable commodity wasn’t weed cafes and the Red Light District. It was a way of life. A way to be free in a society with limited judgment.
This is what inspired my latest project.
I’ve spent considerable time in the Bay Area before and after the legalization of recreational cannabis and I have a membership at most of the more popular dispensaries and delivery services so I have a good cross-sample of my competition.
I wanted to bring a modern design concept for a cannabis cafe. To almost make it seem accessible and family-friendly. The Starbucks of Cannabis Cafes.
Initial Branding Concepts
These were made in an afternoon when the idea first struck me. I chose the name ‘Wakenbake” as both a play on the term “Wake and Bake” (hinting at the cafe favored aspect of the Brand) and also a play on the spelling and pronunciation of a lot of Dutch words. The correct pronunciation is ‘VĀK – IN – BĀK’.
Optimally the cafe would serve a diverse menu of cannabis, gourmet coffee, and premium teas as well as snacks and baked goods. I wanted a system that would reflect that.
This is only a first step but I’ll be using this space to document as I develop the concept in more detail.